Only positive media coverage can lend the third-party endorsement you can’t achieve through paid advertising. Our team has extensive experience and relationships with national pet, consumer and trade media. Because we represent the American Pet Products Association (APPA), which compiles the most comprehensive pet owner statistics, media constantly come to us for statistics, trends and quotes on everything pet. We therefore have a unique advantage over other agencies by being able to get our clients’ products in front of these journalists. We maintain strong relationships with all the major industry media including the veterinary and pet trend correspondents to all the major network morning shows, pet radio show hosts, and editors to pet consumer, trade and general consumer magazines.
Not only are we experts at creating, developing and executing comprehensive traditional marketing plans and media relations outreach, we have on staff a well-known media personality, Impetus Agency Principal Tierra Bonaldi, who is regularly featured and interviewed in the national, regional and local media from print, TV, radio and online outlets. When Tierra is booked for a segment or interview, and asked for her recommendations for the latest and greatest in pet products to highlight, you can be confident that your products will be included. Tierra is also the host of Global Pet Expo TV, and the Global Pet Expo’s Satellite Media Tour. In many cases, because of Tierra’s industry and media relationships our clients receive preferred pricing and placements in both paid and non-paid segments.