The inspiration behind Impetus, Tierra plays a critical role in guiding the agency and overseeing strategy development for its clients. Tierra’s relentless energy, combined with her ability to motivate, is what has helped Impetus evolve to the force it is today.
Tierra oversees client strategy, campaign strategy and execution, client relations, new business development, ROI, and directing social media campaigns. Her experience as news anchor for Reno’s local NBC affiliate has armed her with tremendous skills in connecting journalists and the general public. That drive and knowledge have helped her clients find premium placement in many major shows and publications, including The Today Show, Good Morning America, CNBC, MSNBC, The USA Today, The Wall Street Journal, Entrepreneur Magazine, Prevention Magazine, and Oprah Magazine. Additionally, her expertise in pet products and lifestyle has been critical to Impetus’ success in the pet industry. She frequently leads on-camera pet segments and interviews across the nation.
Married and a mother of two, Tierra also finds time to tend to the popular “Moms Everyday” daily tv segment she created that covers everything from health to finances. In 2007, she was among the “Top 20 under 40” as designated by the Reno Gazette-Journal and in 2008 was honored as a leading “Woman in Business” by Northern Nevada Business Weekly. Among her many roles, Tierra also dedicates her time as a board member of the Nevada Humane Society.